Overview 

Our youth media leadership program is designed to empower students to create meaningful, positive impact on social media. Through inspiring storytelling, confronting real-life challenges, and spotlighting youth volunteers and changemakers, participants learn how to influence digital conversations for good. 

With guidance from a professional PR agency, students will gain media exposure and develop the tools to initiate powerful and value-driven dialogue on platforms that are often hard for traditional education systems to reach.

What’s in the Program? 

Leaders trains high school students to shape a positive digital presence by sharing personal stories, showcasing resilience, and highlighting acts of social engagement and community service. 

The program emphasizes the development of each participant’s unique, authentic voice and builds their ability to lead impactful social media campaigns. Students gain a meaningful platform and the opportunity to shape public discourse with purpose and responsibility.

Program Goals 

To develop a new generation of youth influencers who can advocate for a more balanced, respectful, and constructive digital culture. 

The program exposes participants to the world of digital media and equips them with essential communication skills — including public speaking, advocacy, strategic messaging, and digital leadership — to help them promote educational and socially beneficial content online.

Training Process 

• Media Exposure & Field Visits
  Tours of TV and radio studios, and visits to leading tech companies (e.g. Facebook, TikTok, Google), alongside hands-on learning sessions. 

• Practical Media Training
  Students gain experience in on-camera presentation, video production, writing for digital platforms, and ethical social media communication. 

• Expert Mentorship
  Workshops led by professional spokespeople, YouTubers, TikTok influencers, and content creators who provide practical tools and insights from the field. 

• Positive Campaigns
  Students design and lead digital campaigns aimed at promoting social and educational initiatives that inspire others to take part in community change.

Admission Process 

Applicants will complete a registration form and participate in a personal interview.

What Is Required from the School? 

• Promote the national program and recruit students 

• Ensure students participate in all national network training sessions 

• Support each student in choosing and executing a social or educational digital campaign